Kattan started Huda Beauty with her two sisters in 2013 when she couldn't find false eyelashes to buy. Today, Huda Beauty sells more than 100 products from eyeshadow pallets to lip gloss, Last year, Huda Beauty did a reported $400 million retail sales, a tiny fraction of the $13.7 billion generated by Estée Lauder Companies in its last fiscal year, but nonetheless impressive just two years after what Kattan calls her company's "rebirth" in 2016. In LA she started her Huda Beauty blog and YouTube channel as a place to Training as a make-up artist in Los Angeles, garnering an all-star clientele and working as a makeup artist for Revlon in Dubai all followed. But few could deny that Kattan was born to be a boss and she turned to blogging to get her name out there. This is where Huda Beauty started its journey. Huda Kattan launched Huda Beauty in 2013 and it is now said to be worth more than $1bn Huda Beauty has grown extremely quickly, with the amount of products available now at over 140 - Huda Beauty is launching fragrance. Then, it's launching skin care. The five-year old company of super influencer Kattan, who has 28.2 million followers on Instagram, plans to launch multiple In 2013, Kattan founded a cosmetics line which, like her blog, is also called "Huda Beauty." Her first product, a series of false eyelashes, was released through Sephora. The Huda Beauty label achieved success with the sales of the false eyelashes, which were famously worn by Kim Kardashian. In a few short years since Huda launched Huda Beauty with her two sisters, the company has now grown into a billion dollar business. And it all started with some eyelashes, and a willingness to Kattan has styled the props and set as the perfect backdrop for Instagram-worthy photos to celebrate her latest cosmetic product, a loose finishing powder called Easy Bake. At the launch event, Photo: Huda Beauty. Huda Kattan, best known as Huda Beauty on Instagram, has made a career out of showing women how to channel their inner Kardashians — at least from a makeup perspective. Along b8adYR.